Oh, this guy is go-o-od! Slick can get it done, can't he?
I mean, when you watch and listen to the speech, it sounds really terrific. There are points where you feel like standing up and cheering.
But then when you read the speech, and you are restricted to the cold, hard logic of English sentence structure -- he repeatedly contradicts himself, that is, when what he is saying isn't actually nonsense or false to fact.
But it truly sounds so good, doesn't it? 'What we have, here, is a seamless blend of "finally, somebody who gets it," with "this guy just doesn't get it."
I guess that's why commentators have termed him, "magnetic." He has a positive, attractive pole and a negative, repulsive pole. All in one.